The Media Business - Notes and stuff

Media Business

TV Outlets:
Local Station – Serves local market
Broadcast Network – Serves local stations and national market
Cable -
Cable Network
Satellite Network
New Media
HDTV
Digital Television

Radio Outlets:
Local Stations – various formats, claude will elaborate
Radio Networks
Radio conglomerates
Satellite Radio – XM, Sirius
Streaming
Podcasting

Print Outlets:
Newspaper
Magazine
Direct Mail
Local, National
Internet

New Media:
Convergence
Blogging
Podcasting
Streaming
Online Video
Cell Phone
Social Networking
Viral Marketing
Uploading

Each has to make money, primary way they do: Advertising, subscription, or selling product.

Organization:

Management:

Programming

Sales

Traffic

Marketing/Promotions

Operations

Engineering


Business Model: How make money with a TV/Radio/

Sales – advertising inventory

Type of inventory: Long Form, Short Form

Ratings

Types of clients: Direct vs Agency, Local vs National

Non commercial stations: Religious, Public radio

Selling direct.

Subscriptions

Donations, Non Comms

Programming: Next Class

Syllabus for Class

Syllabus

Evangel High School - TV, Radio, New Media Class - 2008
Goal: To equip and inspire students to use media to impact our world.


Subjects:
The Business of TV/Radio/New Media -
New Media
Book Discussion (Roaring Lambs)
TV/Radio station Tours
TV Production (Lab)
Creative Process
History of Media/Broadcasting
Radio
Film
Spot and copy writing

Book for class: Roaring Lambs - Rob Briner
http://www.amazon.com/Roaring-Lambs-Robert-Briner/dp/0310591112/sr=8-1/qid=1168482437/ref=pd_bbs_1/105-3158149-5246029?ie=UTF8&s=books

Semester Projects:
Some sort of video project
Some sort of radio project
Some sort of web based project
Book report for Roaring Lambs
Possible outside projects:
Sat Night Radio program
Streaming Radio station
Possible multimedia website
Friday night Live Worship service

Class Website: http://evangelmedia.blogspot.com/

Grade will be based primarily on participation, a book report, and possible quizzes/tests.