Media Business
TV Outlets:
Local Station – Serves local market
Broadcast Network – Serves local stations and national market
Cable -
Cable Network
Satellite Network
New Media
HDTV
Digital Television
Radio Outlets:
Local Stations – various formats, claude will elaborate
Radio Networks
Radio conglomerates
Satellite Radio – XM, Sirius
Streaming
Podcasting
Print Outlets:
Newspaper
Magazine
Direct Mail
Local, National
Internet
New Media:
Convergence
Blogging
Podcasting
Streaming
Online Video
Cell Phone
Social Networking
Viral Marketing
Uploading
Each has to make money, primary way they do: Advertising, subscription, or selling product.
Organization:
Management:
Programming
Sales
Traffic
Marketing/Promotions
Operations
Engineering
Business Model: How make money with a TV/Radio/
Sales – advertising inventory
Type of inventory: Long Form, Short Form
Ratings
Types of clients: Direct vs Agency, Local vs National
Non commercial stations: Religious, Public radio
Selling direct.
Subscriptions
Donations, Non Comms
Programming: Next Class
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2 comments:
yeah, it's just something for the folks at home to know what I'm doing here at college in North Carolina. I posted more so my mom wouldn't call as much.
http://tailuur.blogspot.com/ this is for Tom :)
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